His love for cinema dates back to his grandmother’s house in Acapulco, Guerrero, where he would watch classic national films over and over with her, sparking the passion that would lead him into the creative audiovisual world to craft his own stories.

Today, he is a devoted enthusiast of the audiovisual world, with short films selected for official screenings at various national and international festivals. He has also worked on advertising campaigns for brands such as Danone, Docusign, Aeroméxico, Woolworth, Grupo Alme, Casa Lumbre, PepsiCo, Wella, Adidas, L’Oréal, Telcel, Kellogg’s, InnovaSports, and Emperador, bringing a dynamic and fresh style to his creations.